Name: Ethique Purple Shampoo Bar - Tones Brassy Hair, Plastic-Free & Vegan | 3.88 oz - Formerly Tone It Down
Brand: LunaBeautyy
Price: 18.95 USD
Availability: InStock

Ethique Purple Shampoo Bar - Tones Brassy Hair, Plastic-Free & Vegan | 3.88 oz - Formerly Tone It Down

$18.95 $29.99

Ethique Purple Shampoo Bar - Tones Brassy Hair, Plastic-Free & Vegan | 3.88 oz - Formerly Tone It Down

$18.95 $29.99

TONE YOUR TRESSES: Banish brassiness and keep blonde or grey hair looking its best! Our Purple Shampoo Bar neutralizes yellow hues, leaving your locks looking fresh and radiant. Infused with babassu oil to strengthen, beetroot powder to soften, and betaine to nourish, it’s your go-to for healthy, beautiful hair.
ECO-CONSCIOUS CHOICE: One shampoo bar replaces 3 liquid bottles, reducing plastic waste and supporting a sustainable lifestyle. Choose our vegan, cruelty-free shampoo made with renewable ingredients for a healthier planet and healthier hair.
TRAVEL-FRIENDLY & COMPACT: Perfect for on-the-go, this travel-size shampoo fits easily into your luggage, gym bag, or camping gear, so your haircare routine is never compromised.
SAFE FOR COLOR-TREATED HAIR: Our Purple Shampoo Bar is gentle on color-treated strands to ensure vibrant, healthy-looking locks without stripping away color.
ULTIMATE TONING DUO: Pair with our Purple Conditioner Bar for a complete hair care routine. Enjoy the benefits of a shampoo and conditioner set that neutralizes brassiness, leaving hair clean, vibrant, and beautifully toned.

Why Is Solid Better?

Solid shampoo bars are more concentrated, long lasting, and eco-friendly than liquid shampoo.
Active Ingredients

Each concentrated formula packs 30X more active ingredients than liquid shampoo.
Plastic Free

Our bars and packaging are completely plastic-free—1 bar duo equals 8 liquid bottles
Natural Ingredients

Goodbye harsh sulfates, parabens, phthalates, silicones, and animal ingredients.
For Every Hair Type

Our bars are specifically formulated for diverse hair types, textures, and individual concerns.

How’s bar shampoo different from liquid shampoo?

Most liquid haircare is 70–90% water. Our bar is more concentrated with just the actives your hair actually needs. Each shampoo bar equals 3 liquid bottles, while a conditioner bar replaces 5 liquid bottles.
Why bother switching from liquid shampoo to bars?

You’ll have the best hair of your life with 30x more active ingredients and clinical claims after just one wash! Once you love the bars you’ll save money with these salon-quality, concentrated bars. Plus, no plastic or waste.
Will it work for my hair type?

Yes. Ethique bars are made for all hair types, from dry to oily, straight to curly. We skip synthetic fragrances, sulfates, and harsh chemicals. Instead, we lean on natural and scientifically proven ingredients that keep hair clean and balanced.
How do I store shampoo bars?

To keep your bar in top form you only need to do one thing: keep it dry. When your bar is dry it’ll last longer, stay tidy, and be easier to use.
Are bars easy to use compared to liquid shampoo and conditioner?

Yes! Using shampoo and conditioner bar is just like using liquid bottle—but without the plastic waste. Wet hair and shampoo bar. Swipe directly on scalp. Rinse completely. Glide conditioner bar on hair + ends. Rinse completely.