{"product_id":"ethique-purple-shampoo-bar-tones-brassy-hair-plastic-free-vegan-388-oz-formerly-tone-it-down","title":"Ethique Purple Shampoo Bar - Tones Brassy Hair, Plastic-Free \u0026 Vegan | 3.88 oz - Formerly Tone It Down","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e TONE YOUR TRESSES: Banish brassiness and keep blonde or grey hair looking its best! Our Purple Shampoo Bar neutralizes yellow hues, leaving your locks looking fresh and radiant. Infused with babassu oil to strengthen, beetroot powder to soften, and betaine to nourish, it’s your go-to for healthy, beautiful hair.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e ECO-CONSCIOUS CHOICE: One shampoo bar replaces 3 liquid bottles, reducing plastic waste and supporting a sustainable lifestyle. Choose our vegan, cruelty-free shampoo made with renewable ingredients for a healthier planet and healthier hair.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e TRAVEL-FRIENDLY \u0026amp; COMPACT: Perfect for on-the-go, this travel-size shampoo fits easily into your luggage, gym bag, or camping gear, so your haircare routine is never compromised.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SAFE FOR COLOR-TREATED HAIR: Our Purple Shampoo Bar is gentle on color-treated strands to ensure vibrant, healthy-looking locks without stripping away color.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e ULTIMATE TONING DUO: Pair with our Purple Conditioner Bar for a complete hair care routine. Enjoy the benefits of a shampoo and conditioner set that neutralizes brassiness, leaving hair clean, vibrant, and beautifully toned.  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n    background: #fff;\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n    background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    display: block;\n    width: 100%;\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    visibility: hidden;\n    opacity: 0;\n    height: 0;\n    transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n    transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n    visibility: visible;\n    opacity: 1;\n    height: auto;\n    height: calc-size(auto);\n    min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    position: relative;\n    list-style-type: none;\n    cursor: pointer;\n    border: 2px solid #E6E6E6;\n    background: #fff;\n    border-radius: 3px;\n    margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n    border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    text-align: center;\n    border-radius: 3px;\n    display: inline-block;\n    font-weight: 500;\n    position: absolute;\n    color: #fff;\n    top: 10px;\n    left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n    content: \"Q\";\n    background: #505050;\n    transition: background 0.1s linear;\n    z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    content: \"A\";\n    background: #DF7600;\n    color: #000000;\n    z-index: 1;\n    transform: translateY(0px);\n    transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n    background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n    transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    position: absolute;\n    top: 25px;\n    border: 10px solid transparent;\n    border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n    top: 15px;\n    border-top-color: transparent;\n    border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n    position: absolute;\n    width: 50%;\n    height: 100%;\n    top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: auto;\n    right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n    padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n    padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n    line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n    background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n    background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n  color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n    display: table;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n    padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 0px;\n    padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n    display: table-cell;\n    vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n            \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n  max-width: 1464px;\n  min-width: 800px;\n  margin-left: auto;\n  margin-right: auto;\n  word-wrap: break-word;\n  overflow-wrap: break-word;\n  word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n    line-height: 25px;\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding-left: 80px;\n    padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n    padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    width: 80px;\n    line-height: 40px;\n    font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    left: 40px;\n}\n\n\u003c\/style\u003e\n             \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 12: Nav Carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-card {\n    position: relative;\n    width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-container {\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container {\n    \/* Match the aspect ratio of the desktop image uploaded via the editor (1464px x 600px) *\/\n    padding-top: calc(600 \/ 1464 * 100%); \/* ~40.983% *\/\n    height: 0;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container \u003e div {\n    position: absolute;\n    width: 100%;\n    height: 100%;\n    top: 0;\n    left: 0;\n}\n\n\/* Override AUI styles. It poorly attempts to measure the slide heights before waiting until images load. *\/\n.aplus-v2 .premium-aplus-module-12 .a-carousel-viewport {\n    height: 100% !important;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-image img {\n    width: 100%;\n    height: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-details-wrapper {\n    position: absolute;\n    top: 0;\n    width: 50%;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-detail {\n    display: table;\n    width: 100%;\n    height: 100%\n}\n\n.aplus-v2 .premium-aplus-module-12 .card-description {\n    text-align: left;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .card-description {\n    text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-table-cell {\n    display: table-cell;\n    vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background {\n    padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color {\n    background: rgba(0, 0, 0, 0.5);\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h1,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h5,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol .a-list-item,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul .a-list-item {\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .description {\n    margin-top: 20px;\n}\n\n\/* nav *\/\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions {\n    position: absolute;\n    top: 20px;\n    width: 100%;\n    text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn {\n    display: inline-block;\n    margin: 7px 10px;\n    cursor: pointer;\n    border-radius: 30px;\n    border: 2px solid #000;\n    line-height: 2.5em;\n    min-width: 200px;\n    background-color: #fff;\n    white-space: nowrap;\n    color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-index {\n    display: none;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.aplus-active {\n    border-color: #fff;\n    background-color: #000;\n    color: #fff;\n}\n\n\/**\n * Regimen template specific css\n *\/\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n    text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n    text-align: right;\n    top: 50%;\n    width: 250px;\n    right: 75px;\n    -webkit-transform: translateY(-50%);\n    -moz-transform: translateY(-50%);\n    -o-transform: translateY(-50%);\n    transform: translateY(-50%);\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n    text-align: left;\n    top: 50%;\n    left: 75px;\n    right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n    display: inline-block;\n    margin: 10px 10px;\n    cursor: pointer;\n    border-radius: 30px;\n    border: 2px solid #000;\n    width: 220px;\n    background-color: #fff;\n    padding: 2px 0 2px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active {\n    border-color: #fff;\n    background-color: #000;\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-index {\n    color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-label {\n    color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n    display: inline-block;\n    width: 12px;\n    color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-label {\n    color: #000;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n    margin-left: 0px;\n    margin-right: 6px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    background-color: #000;\n    opacity: 0.5;\n    text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen .aplus-headline {\n    color: #fff;\n    line-height: 2em;\n}\n\n\/**\n * Navigation template specific css\n *\/\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-carousel-actions {\n    background-color: rgba(0, 0, 0, 0.8);\n    top: 0px;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn {\n    padding: 8px;\n    color: #fff;\n    background-color: transparent;\n    border: none;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn.aplus-active {\n    text-decoration: underline;\n    text-underline-offset: 0.8em;\n    text-decoration-thickness: 3px;\n    background-color: transparent;\n    border: none;\n}\n\u003c\/style\u003e\n           \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                            \u003cdiv class=\"celwidget aplus-module premium-module-12-nav-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-12-nav-carousel\" data-csa-c-id=\"1ne655-cfqaqz-9rl839-7mg3re\" data-cel-widget=\"aplus-premium-module-12-nav-carousel\"\u003e\n                                                                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-12 premium-aplus-module-12--top-nav\"\u003e \u003cdiv data-module-id=\"0\" class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-12-carousel-0-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-12-carousel-0\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-image-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"ethique, solid shampoo, solid conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/af15d536-ffc1-480b-83e6-21b795eb028c.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e        \u003cdiv class=\"a-section a-spacing-none aplus-card-details-wrapper aplus-container-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-detail\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-text-background-color\"\u003e \u003cdiv class=\"a-section a-spacing-none card-description\"\u003e                                                                            \u003ch4 class=\"aplus-h1 a-text-bold\"\u003e Why Is Solid Better? \u003c\/h4\u003e                                      \u003cp class=\"description aplus-p1\"\u003e Solid shampoo bars are more concentrated, long lasting, and eco-friendly than liquid shampoo. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"ethique, solid shampoo, solid conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e57d8a5f-56f9-4694-860a-3d76e599b7f2.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e        \u003cdiv class=\"a-section a-spacing-none aplus-card-details-wrapper aplus-container-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-detail\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-text-background-color\"\u003e \u003cdiv class=\"a-section a-spacing-none card-description\"\u003e                                                                            \u003ch4 class=\"aplus-h1 a-text-bold\"\u003e Active Ingredients \u003c\/h4\u003e                                      \u003cp class=\"description aplus-p1\"\u003e Each concentrated formula packs 30X more active ingredients than liquid shampoo. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"ethique, solid shampoo, solid conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e65957ca-c4e4-4413-b68b-3211af408dac.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e        \u003cdiv class=\"a-section a-spacing-none aplus-card-details-wrapper aplus-container-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-detail\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-text-background-color\"\u003e \u003cdiv class=\"a-section a-spacing-none card-description\"\u003e                                                                            \u003ch4 class=\"aplus-h1 a-text-bold\"\u003e Plastic Free \u003c\/h4\u003e                                      \u003cp class=\"description aplus-p1\"\u003e Our bars and packaging are completely plastic-free—1 bar duo equals 8 liquid bottles \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"ethique, solid shampoo, solid conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/46fcf2f9-2394-4a75-a989-83b7e75c731b.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e        \u003cdiv class=\"a-section a-spacing-none aplus-card-details-wrapper aplus-container-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-detail\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-text-background-color\"\u003e \u003cdiv class=\"a-section a-spacing-none card-description\"\u003e                                                                            \u003ch4 class=\"aplus-h1 a-text-bold\"\u003e Natural Ingredients \u003c\/h4\u003e                                      \u003cp class=\"description aplus-p1\"\u003e Goodbye harsh sulfates, parabens, phthalates, silicones, and animal ingredients. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"ethique, solid shampoo, solid conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/366b3920-3f1e-4126-aa4a-9ff4734a50f7.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e        \u003cdiv class=\"a-section a-spacing-none aplus-card-details-wrapper aplus-container-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-detail\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-text-background-color\"\u003e \u003cdiv class=\"a-section a-spacing-none card-description\"\u003e                                                                            \u003ch4 class=\"aplus-h1 a-text-bold\"\u003e For Every Hair Type \u003c\/h4\u003e                                      \u003cp class=\"description aplus-p1\"\u003e Our bars are specifically formulated for diverse hair types, textures, and individual concerns. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003c\/li\u003e   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e  \u003cdiv id=\"aplus-carousel-actions-0\" aria-label=\"tablist section\" class=\"a-section aplus-carousel-actions\" role=\"tablist\"\u003e      \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-0 aplus-active\" role=\"tab\" tabindex=\"0\" aria-selected=\"true\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e1\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBETTER THAN LIQUID\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-0 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e2\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eCONCENTRATED\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-0 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e3\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eETHICAL BEAUTY\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-0 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e4\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eCLEAN BEAUTY\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-0 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e5\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eCUSTOM CRAFTED\u003c\/span\u003e \u003c\/button\u003e\n                      \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\" data-csa-c-id=\"o8i9z1-gvg2zx-6a6jzk-to2mzr\" data-cel-widget=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"1\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 1\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How’s bar shampoo different from liquid shampoo? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Most liquid haircare is 70–90% water. Our bar is more concentrated with just the actives your hair actually needs. Each shampoo bar equals 3 liquid bottles, while a conditioner bar replaces 5 liquid bottles. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Why bother switching from liquid shampoo to bars?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e You’ll have the best hair of your life with 30x more active ingredients and clinical claims after just one wash! Once you love the bars you’ll save money with these salon-quality, concentrated bars. Plus, no plastic or waste. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Will it work for my hair type? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes. Ethique bars are made for all hair types, from dry to oily, straight to curly. We skip synthetic fragrances, sulfates, and harsh chemicals. Instead, we lean on natural and scientifically proven ingredients that keep hair clean and balanced. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How do I store shampoo bars? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e To keep your bar in top form you only need to do one thing: keep it dry. When your bar is dry it’ll last longer, stay tidy, and be easier to use. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Are bars easy to use compared to liquid shampoo and conditioner? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes! Using shampoo and conditioner bar is just like using liquid bottle—but without the plastic waste. Wet hair and shampoo bar. Swipe directly on scalp. Rinse completely. Glide conditioner bar on hair + ends. Rinse completely. \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e       \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\" data-csa-c-id=\"w4b2q7-32zd5k-nvg7pb-htixml\" data-cel-widget=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Purple Solid Shampoo\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/220527be-5197-4e89-9f8a-e566edd50170.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Purple Solid Shampoo\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/220527be-5197-4e89-9f8a-e566edd50170.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\" data-csa-c-id=\"zgsai4-r76rp8-bijx0x-4012r2\" data-cel-widget=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"1 Shampoo + 1 Conditioner = 8 Liquid Bottles\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/10b237e4-7006-4ac5-8f1f-473534166660.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"1 Shampoo + 1 Conditioner = 8 Liquid Bottles\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/10b237e4-7006-4ac5-8f1f-473534166660.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\" data-csa-c-id=\"c4yzlk-6rzjzf-ago6h6-87r5tx\" data-cel-widget=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Solid Shampoos + Conditioners for every hair type\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/86c36af6-cbef-41b7-bb99-5fd15a997919.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Solid Shampoos + Conditioners for every hair type\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/86c36af6-cbef-41b7-bb99-5fd15a997919.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\" data-csa-c-id=\"1ywx6r-dp10ko-koodzt-4oq52h\" data-cel-widget=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Subscribe and Save\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/917a9451-5d3e-46d9-9c8a-99f3db50fba0.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Subscribe and Save\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/917a9451-5d3e-46d9-9c8a-99f3db50fba0.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n        \u003c\/div\u003e","brand":"LunaBeautyy","offers":[{"title":"Default Title","offer_id":48237529596136,"sku":null,"price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/9759\/1272\/files\/71b7TamznCL._SL1500.jpg?v=1777199150","url":"https:\/\/lunabeautyy.com\/products\/ethique-purple-shampoo-bar-tones-brassy-hair-plastic-free-vegan-388-oz-formerly-tone-it-down","provider":"LunaBeautyy","version":"1.0","type":"link"}